How to Promote the Lottery

All Weathers Lottery CIC exists to support societies like yours and the main reason a person joins is to help a society they support. But before they can join, they need to know that the lottery exists and this is why promotion is important.

As soon as your society has been added to the site, you can start promoting the lottery to your supporters and start raising money. It’s easy to do and with a little bit of hard work, you’ll really see the benefits.

Start with a text

Get started with a personal text and email.

In terms of what works best, the simple rule is that the more personal the request, the greater the chance a person will join and support your club.

For example, a simple way to get started is to message everybody who is involved with your society with a link to your page asking them to join. Ask them to forward the message on to anyone they think would also join.

A personal email will have the same effect.

Remember to let people know what the lottery is all about, how it will help and to include the link to your page.

Be as personal as possible

We recommend promoting in person, face to face.

Having a conversation, face to face, with people who care about your cause is known to give the best conversion rate.

Clearly and simply explain how you will spend the money you receive, that is costs just £1 per week to enter and that every entry stands an equal chance of winning £25,000 and other prizes every week.

You can order a free set of leaflets to sign people up, then simply return them to us.

Order Leaflets

Social media adds credibility

Social media offers a quick and simple way to announce that All Weathers Lottery CIC is supporting your cause, but remember, one post won’t generate hundreds of players alone. It’s part of the mix and adds credibility so that when you send a text or email, people don’t ignore it, thinking it is spam.

Posting a couple of times a month will remind people about how the lottery can help and shows current players that you still need their support.

Request Social Media Images

Email databases

They might not be personal, but a well-crafted email which goes to a large audience always pays dividends. If you’re looking to send to 500 or more supporters, we can help you create an email to send.

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