THE MORE SUPPORTERS YOU HAVE, THE MORE YOU RAISE
How to write the perfect email to encourage your supporters to play the lottery
A well-crafted email always pays dividends. In this article we look at the six main building blocks to the perfect email.
6 Parts to the perfect email
Each part plays a crucial role in crafting an effective email that engages readers, motivates them to participate, and fosters a sense of connection to the cause.
1 The Subject
The subject line is the first impression recipients will have of the email. A catchy and engaging subject line encourages recipients to open the email, making it crucial for grabbing attention and piquing interest.
2 The Introduction
The introduction sets the tone for the email and establishes a connection with the reader. It introduces the purpose of the email and highlights your organisation’s purpose, helping recipients understand the significance of their involvement.
3 The Opportunity
This section explains the key benefits of participating in the lottery, including the low entry price and the chance to win a substantial jackpot. Clearly outlining the benefits motivates recipients to consider participating and reinforces the idea that their contribution has a dual purpose: enjoyment and support for a good cause.
4 How to Participate
Providing clear and simple instructions on how to get involved removes any barriers to participation. This section guides recipients on what steps to take, ensuring they feel empowered to act without confusion or hesitation.
5 The Call to Action
A strong call to action prompts immediate engagement from the reader. It encourages recipients to take the next step by clicking the link and participating in the lottery, creating a sense of urgency and excitement about making a difference.
6 Additional Information & Closing
The additional information reassures recipients about the impact of their participation and expresses gratitude for their support. The closing reinforces the message of community and collaboration, leaving recipients with a positive impression and encouraging future interactions with you.
An Email Template You Can Customise and Use
Subject: 🎉 Join the Fun and Support [Good Cause Name] with the All Weathers Lottery! 🌟
Email Content:
Dear [Recipient’s Name],
We hope you’re having a wonderful day! At [Good Cause Name], we believe in making a positive impact [Summarise what your organisation does], and we’re reaching out to invite you to be part of something special.
Imagine having a chance to win a big cash prize while also helping those in need! By entering All Weathers Lottery, you can do just that. It costs just £1 to enter and every ticket you purchase supports [Good Cause Name]. Plus, you could snag a dazzling jackpot of £25,000! 🎊
Getting involved is super easy! Simply head over to the All Weathers Lottery website and choose to support [Good Cause Name] when you register. Each ticket not only gives you a chance of winning, but also helps us [Summarise what you do].
Why wait? Join the fun today and help us make a difference!
Click here to enter the lottery and select [Good Cause Name]: [All Weathers Lottery](https://allweatherslottery.com/play – ideally, use the URL which links straight to your page)
The lottery takes place every Monday, and your contribution can lead to significant changes in the lives of those we support. We are so grateful for your kindness and generosity!
If you have any questions or would like more information, feel free to reach out – we’d love to hear from you.
Thank you for being a champion for [Whoever your Good Cause helps]. Together, we can make a difference!
With warm wishes,
[Your Name]
[Your Position]
[Good Cause Name]
